What does ISSA encourage bodybuilders to prioritize?

ISSA emphasizes the importance of natural bodybuilding, which involves training and nutrition practices that do not rely on performance-enhancing drugs. Prioritizing a natural approach not only promotes long-term health benefits but also aligns with ethical standards in the sport. It supports sustainable training regimens and helps bodybuilders focus on their physical performance and aesthetic development through hard work, discipline, and proper nutrition. Staying natural fosters a mindset that values personal integrity and the achievement of fitness goals without shortcuts, allowing athletes to celebrate their accomplishments and progress genuinely. This approach also encourages bodybuilders to engage with their bodies in a more holistic manner, considering mental and emotional health alongside physical development.